Creating A Buzz

What's up fans of North Coast Ent.
I wanted to spend a little time today talking about "BUZZ". Why is creating a buzz so important for indie artists and some suggestions to create it.

To create a positive buzz for your artist, project, group, or company you must take in consideration your overall conversation, presentation, and what you leave your audience with. Hype - always talk about your upcoming projects, and talk about them with excitement. Exposure - You and your artists should attend as many "industry" events as possible - be charismatic and you will leave a lasting impression. Be prepared - Ever here of the saying "Chance Favors The Prepared Mind"? The same holds true for the music industry. Think about it - how bad would you look if your on the streets pounding for attention from radio, Web sites, etc... and when you are finally asked to do an interview you are not prepared - or you are finally asked to submit your press kit and you don't have one (or it looks half ass).

Summary - Always be talking, always be on the street (no event is too big or too small) and always be prepared.

Until next time -

Brent