Utilize your email contacts properly:
Stop spamming and start communicating. Sounds easy doesn't it? That doesn't explain the number of emails that I get on a daily basis that all look and sound the same. Your email list can be a very effective and cheap form of advertising. Its time to start using it to its full potential. Spend time working on your email communications, develop a story that your readers can follow along with and let them get to know you.
I could go on and on for paragraphs but the basic principle to remember is that your email is a direct line to each of your fans - don't waste their time.
Til next time - -
B
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